Blogging 201: Branding and Growth

Focus your blog and grow your audience.


  • Set Three Goals
  • Audit Your Brand
  • Understand Your Mobile Experience
  • Analyzing Your Stats, I
  • Highlighting Your Archives


  • Explore a Social Network
  • Using Blogging Events
  • Creating an Online Hub
  • Guest Posting
  • Analyzing Your Stats, II

Blogging 201: Branding and Growth is a two-week challenge to give your blog’s growth a serious kick start.

We’ll help you define your blog’s brand and make sure it’s effective and consistent; build your audience both within, and without; understand and use your blog’s stats to grow your traffic; and make the most of your posts, to bring them ongoing attention.

At the end of the two weeks, you’ll have a strong sense of your blog’s brand, some new readers, and a to-do list you’re excited to attack. Most importantly, you’ll have more focus and motivation to keep your awesome blog going! You’re welcome to join Blogging 201 whether or not you participated in Blogging 101 — there are no prerequisites at Blogging U.

Being on both ends of helping and discussion in the Commons has been energizing. My blog looks completely different, and perspective on my blog has shifted in a good way. Thank you!
– Japan Can(ada) Mix

As in all Blogging U. courses, you’ll also have access to a private site, The Commons, where you can connect with other participants, share your work, and get support from Editors and Happiness Engineers.