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Blogging 101: Take Control of Your First Impression

Today’s assignment: edit your title and tagline. Make your readers’ first impression a good one!

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You set your blog’s address when you registered at WordPress.com, but your blog’s title — what readers see on your site when they visit — can be changed at any time. Today, let’s make sure you love yours.

Today’s assignment: edit your title and tagline.

Why?

  • The title is the first thing most readers will see.
  • Your title and tagline work with elements like your address and theme to give visitors context and help them decide to stick around.

Pro Tip: If you just registered your blog and aren’t thrilled with your blog’s URL, you can change that, too — here’s how.

If you’ve been blogging for a while and have an established URL, consider a redirect or custom domain instead, so that you don’t break any links to your current blog address.

Your title doesn’t need to be the same as your blog’s URL — just because your address is maryjanesmith922.wordpress.com doesn’t mean you need to call your blog “maryjanesmith922.” Your title should reflect you.

A title is typically only a few words, so consider adding a tagline — a phrase that appears under your title and helps flesh it out. Think “Burger King: Have It Your Way,” or The Daily Post: The Art and Craft of Blogging.” Look at the post you wrote yesterday. Why are you here? What will we find on your blog? Let us know in your tagline.

Here are the details on editing your title and tagline, along with some accumulated wisdom from other WordPress bloggers. One of our favorite nuggets of advice:

Try listing adjectives that describe your personality, and play around with the words until you can tweak them into a name that’s catchy but uniquely “you.” Puns always work well. Start with certain common phrases, songs, and literary titles, and then mix the words up. Or use your own name in a clever way.
She’s a Maineiac

We’ve also got some examples of great taglines, along with a few tips on creating one that stands out in the blogging crowd:

  • Avoid repeating your site title. Your tagline is a space to share some context on what your site is about. Take advantage of it.
  • Keep it short and sweet. Thirty and 40 word taglines leave us breathless. Be concise.
  • Be original. Don’t let your blog’s tagline become another in the sea of “musings about thoughts” — make sure it tells us something about you.

If you’re already thrilled with your title or you want to do more, feel free to publish a post, too! Let readers know what inspired your title and tagline. Or just spend some time in the Commons, giving feedback to all your co-bloggers.

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