A roundup of blogging tips, mined from recent interviews at Discover.
At Discover, we share the stories of bloggers around the world.
Some of the best blogging advice we hear comes from you — the writers, photographers, and creators that make up the WordPress community. Here, we’ve compiled bits of wisdom from recent Discover interviews that we hope will inspire you on your own journey.
Parenting blogger Emily Austin on genuine engagement and meaningful commenting:
But the one piece of advice I believe we can all take to the bank is to leave genuine comments on other blogs and to take the time to respond to comments on our own. . . . Being a conscientious commenter has become more difficult — I’m eagerly anticipating the 26-hour day wherein I can comment on every post I read — but when I was building my online presence, I found that kind, authentic, encouraging comments were the best means to forging relationships with others who may or may not have a lot in common with me. We may call each other bloggers, but in the end we’re all just people who want to be heard and understood. Compassion and camaraderie go a long way, both in blogging and in life.
In the interview, Emily also talks about putting yourself out there: guest posting, cross-posting on platforms like BlogHer, going to conferences, and — above all — just writing, even if you think what you’re writing is boring.
If you’ve just started blogging, you might not know what a genuine or authentic comment looks like. But Emily puts it nicely: be compassionate and approach blogging connections as you would real-life relationships.
André and Adélaïde Zollinger, the creative team behind food blog Infinite Belly, on telling visual stories through food:
Vary it up a little and don’t just display pictures of food. Your environment, your house, your plates and cutlery, the nature or city that surround you — all of these things also nourish your site (in the strong sense of the word). Let readers into your living and cooking space and go beyond hovering over your plate.
André and Adélaïde mix recipes, stories, photography, and design in a sophisticated way. Food might be the focus, but their exploration of place — the countryside of France — adds another layer to their site.
Illustrator Mark Armstrong on carving out a professional blogging space for your art:
Ask yourself if one of your goals is to attract prospective clients. If the answer is yes, tailor your blog to attract those clients. That means deciding who those clients are, researching their needs, and writing posts showing how your work can meet their needs and solve their problems.
You must then resist the temptation to feature inappropriate work, no matter how “good” you think it might be. You need to be your own tough editor — forbidding yourself to post lackluster work, or anything that would make you look unprofessional.
In the illustration category on Discover, you’ll find a mix of illustrators with different styles and goals.
Much of Mark’s commercial illustration work involves social media and content marketing and helping companies to build their brands. His blog, then, is a mix of professional and personal, and a space to attract the types of clients he’d like to work with.
Bestselling author David Lebowitz on blogging as a form of giving:
Nowadays, so many people start blogging and feel like they need to “get” something out of their blogs. But in fact, blogging is giving. When you write a cookbook, you are sharing recipes. With a blog, beyond recipes and travel tips, you are sharing more of your daily life with readers, and I think they appreciate honesty, rather than being talked to as if you are trying to get something out of them, like traffic or monetization.
Lebovitz, who started food blogging in 1999, offers simple advice on getting the most out of your blogging experience: Give. Share your life with your readers. Be honest. Similar to Emily’s insights on making meaningful connections, David encourages us to view blogging as human, rather than transactional.
For more inspiration, browse our latest Discover features.