Using Instagram to Grow Your Blog or Personal Brand

Use the popular photo app to build your online presence.

Images via @cherilucasrowlands

Some of you may not use Instagram as actively as others, but even if you’re not an addict of the app, it might offer a new outlet to build your blog and personal brand. After all, your blog is just one aspect of you — if you’re on Instagram, perhaps you can find ways to bridge these two networks and grow your online presence.

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Lead new visitors to your blog

Instagram profileThe simplest thing you can do? Include your blog URL in your Instagram bio, so app users can poke around on (the mobile version of) your site.

But let’s say you’re a food blogger, and you post pictures of the delicious meals you’ve whipped up, courtesy of the recipes on your blog. Why not mention in a comment that users can prepare these plates themselves by visiting your blog? (It’s worth noting that currently, URLs in Instagram comments aren’t clickable — folks, then, must copy and paste any links you leave in your comments into their mobile browser.)

Use hashtags wisely

hashtagAdding hashtags in a comment is a simple way for new followers to find your Instagram photos (and, ultimately, your other online homes like your blog). There’s a super-active hashtag community on Instagram — you can search for just about anything and connect with people who share your interests, from #streetart to #travel to #cooking.

One tip: use hashtags wisely! Don’t tag a photo with every possible term imaginable, like this: #art #street #wall #paint #city #urban and on and on. It looks messy, and I encourage you to use focused and relevant hashtags. In the long run, you’ll attract people interested in more meaningful, thoughtful conversations, both on Instagram and

For those of you who run your own blogging challenges or other events, spread the word on Instagram with hashtags unique to your challenge or event. Do you host a nature photography contest each weekend for your readers? Establish a #weekendnaturesnapshot tag, which your participants can use to tag their entries on Instagram as well. Be sure to include your hashtag in your Instagram bio so new followers know where it originated. You might create some extra buzz and attract new submissions this way!

Spread the logo love

For readers interested in building their personal brand, consider using Instagram’s visual nature to your advantage. Got a logo for your blog? Use iWatermark or a similar app to apply a text or graphic watermark to your images. This BlogHer article summarizes steps to add watermarks to your photos.

I gather some of you will shout: “But Instagram is instant and easy, and meant to capture our fleeting moments — no way am I spending time on all of this!” You certainly don’t have to add your logo to your pictures, but for those of you who want to experiment with building a visually cohesive online presence, it’s a good start. You’ll make your logo — and you — more memorable.

Create a new side of you

Instagram WidgetI don’t know about you, but I struggle with maintaining my online presence: ensuring I’ve posted on my blog recently, for example. Adding an extra dimension to your digital presence — like activating an Instagram Widget in your sidebar or embedding an Instagram shot from your feed — offers a different window, and a new angle of you, to your readers. You can see the Instagram Widget in action on the website of Windflower Boutique Hotel. Their images include a layer of text: decorative and informative!

Instagram can feel quite intimate. Your followers get a peek at some of the candid moments of your day, and these images can complement the writing and photography you publish here on

Do you use Instagram in other ways? Or, know any bloggers who have cool and clever methods of using Instagram to promote their blogs? Let us know in the comments!

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  1. I really love Instagram. I feel like it provides a way to connect on a different level with blog readers. And amen about the hashtags! I can’t tell you how many people I see with TONS of hashtags. I don’t really have any desire to follow someone who posts that way.


  2. I think Instagram is really great for food and travel bloggers. I’m neither. So even though I’m pretty active on Instagram (and sometimes embed photos in my post), I find it hard to incorporate it fully into my “brand” because I’m not sure if the people read my blog care so much what I had for brunch at that restaurant or want to see my artsy picture of clouds! Thoughts?

    Liked by 1 person

    1. I agree that it’s especially great for foodies and travelers for the visual component. I think it may/may not work for everyone — good question, and I gather you’ve got a sense of what would be appropriate (and natural) for your own blog. I think it’s best not to force something — ie, try to incorporate Instagram (or another kind of social media) when it doesn’t quite make sense.


    2. I’m not a “super Instagram” user, but I did create a separate account to link specifically to my blog. I didn’t want to share my beach vacation photos on my gardening blog! I started out with the Instagram widget, and just added the URL to my profile – thanks to this post!

      Liked by 1 person

      1. I found myself with similar thoughts about what to share. I really like Instagram too. So, I think this is a good solution for me too! Thank you!


  3. Hi Cheri,
    I did that too. Putting my blog address however I find it hard using the Instagram widget. I did try a lot of times but I always end up with an error or invalid message. I sent my concern via support but I haven’t received any feedback on how to resolve it. Thanks.


  4. I’m a bona fide Instagram addict (I’m @boozedancing on there) and I use it exactly as you’ve described: as an extension of the blog.It really is a great way to connect with like minded people.


  5. You can do this, too, with a new photo publishing app called Pressgram. You can publish photos directly to your blog from within the app and increase traffic to your blog. You can also include links to your blog post in the comments and they will be clickable. Best of all, your photos and rights remain yours, they won’t be sold or appear in ads without your knowledge. You can learn more about the app and download it here:


  6. I’m a big Instagram fan and use the App on a daily basis to show some of my photos. I agree that using hashtags wisely is important, but it doesn’t neccessarily mean to hashtag less.

    While #street #urban #people #art isn’t saying much, I recommend to search on IG for communities using special hashtags for fan submissions. Each day they will go and choose among these submissions to feature the best shots on their accounts – and often they have more followers than you’re dreaming of.

    I made some tests in the past and tagged local communities (I have tons of New Zealand photos), as well as global ones (nature, landscapes, travel etc.). I also try to join their weekly competitions. That said, I often end up reaching the hashtag limit of 30 tags per photo. But I do get featured and therefore I reach a bigger audience which results in more followers when people check out my profile and like what they see.

    If you want to know details of my recent hashtag experiments please have a look at these two blog posts of mine:


    1. Thanks for sharing your tips/thoughts here. I’ve stumbled upon your blog and seen the various ways Instagram has worked for you, and how you use both Instagram and your blog to build your presence — and have fun while doing it.


  7. I’m an avid Instagramer myself, but I haven’t linked my iG to my blog for a few reasons, one of them being sharing some more of my intimate pictures on the web which includes friends, who might not be comfortable with being completely out there. On top of that, my blog, littleblissbook is a lifestyle blog, mainly about food, living and eating clean, dealing with allergies/eczema, inspirations, and funny anecdotes. My instagram, although does have foodie pics on there, a lot of the pictures don’t completely fill the theme of my WordPress blog.

    I have been debating creating another iG account though just for my blog. Any thoughts?

    – Rakhi


    1. Yeah, it’s wise to be careful about publishing photos that are otherwise private and amongst friends — I’ve approached privacy in the past — ie, private and public Twitter accounts, Facebook profile vs. Facebook blog page — by having two accounts (professional and personal). It *can* work, but it’s not ideal and there’s more to manage. But if you (or others) aren’t comfortable with publishing more personal/intimate pics, it may make sense to create something separate to complement your blog. Don’t think there’s a right or wrong way to do it — but it’s worth experimenting.


    2. That is what I did, I created an IG just for my food, didn’t want to be spamming my friends feed with so much food pics. Although I have a glitch with my new IG as none of my hashtags work. :/ I get followers by liking other foodie pics until my hashtags start working.


      1. Totally agree about the bit with spamming my friends iG feed with food pics. If I didn’t have all my friends on my account I wouldn’t care so much to get a separate account. But that’s so odd why your new iG hashtags don’t work while your old one does. Hmm.



  8. I’m a big fan of Instagram and have the widget on the side of my blog profile. =) I like that I can share something interesting I see throughout my day and have people see it instantly. You know the saying “A picture is worth a thousand words.” This just adds to my blog in ways that I don’t have to type out! =)



  9. Reblogged this on IgnoringLimits and commented:
    I found this to be a very helpful blog incorporating Instagram to what we write about! Follow mine @ claireluc1201 follow along with my progress to lean out, stay healthy, recipes, gym tips and advice!