My last post was about pingbacks and trackbacks, and some of you had questions about how that relates to reblogs. Both features help you share the work of other bloggers on your own site, but whereas a pingback simply notifies the original blogger that you’ve linked to their site, a reblog captures an excerpt of another blogger’s post and automatically links back to their content.
Reblogging is a convenient way to share what you’re reading and enjoying with your own followers. If you happen across a post that you like, just look for the “Reblog” button in the toolbar:
When you click that, you’ll see an option to add your thoughts on the post, and a drop-down menu to choose which of your own blogs you want the reblog to appear on. Click “Reblog Post” and that’s it!
On your site, the reblog will appear with the shared post’s original title and a clear attribution:
The reblog contains an excerpt of the post followed by a link to the full version. This rewards the original blogger with the traffic. Your own thoughts, should you add any, also appear below the reblog:
Reblogging is a polite way to share the work of others, because it whets your readers’ appetites with a taste of the post, but they have to click to the original post to read the whole thing. That way, that blogger gets the views that their work deserves. It’s also more interesting for your readers than a plain old link would be.
Bloggers don’t get an email notification when you reblog them, but they do get a toolbar notification. They’ll also likely see the traffic coming from your site in the referrers section of their site stats, and they’ll visit your site to see what you had to say about their work.
Here are a few things to remember when reblogging:
- Try to add some original commentary to each reblog you share. If you don’t have a lot of profound things to say, that’s ok, but do include a bit of explanation as to why you are sharing this particular post with your readers. If you simply reblog post after post without adding any thoughts of your own, other bloggers might feel that you’re stealing their hard work without contributing anything of your own.
- Don’t overuse reblogs. A blog consisting of nothing but reblogged posts looks a lot like spam.
- Consider whether the blogger you are reblogging would want their work to appear on your blog. If you’re sharing the post of a very G-rated blogger and your blog is a bit spicy, it might be better to simply link. Reblog others as you would want to be reblogged.
On the other hand, remember that whenever you blog, you are publishing your work to the world wide web. Once it appears, anyone can read it, enjoy it, link to it, and share it with others, and you can’t control the audience you attract. If you’re not comfortable with that level of access to your work, consider setting your blog to private so that only your family and friends can read your posts.
Of course, most of us blog to be widely read! Reblogging is one more way to share great writing with your readers and build relationships with bloggers you admire.