Widgets 201

All about image widgets — and ideas and inspiration for customizing them.

In the first post of this series, “Widgets 101,” we introduced some popular widgets, including the Text and Image Widgets, and also mentioned quick ways to transform an image by changing its shape or adding a frame. Since this month is all about photography and phoneography, let’s focus on Image Widgets and explore how to customize them.

If you’re short on time and want to skip ahead:

Image widget essentials

First, let’s make sure we’ve got the basics down. To activate an Image Widget in your sidebar, go to Appearance » Widgets in your dashboard and locate the widget that says “Image” under Available Widgets. Then, drag it to the right, where you’d like it to appear.

image widgetBe sure to fill in the required fields for this widget — the “Image URL” is important, as needs to know where your image is saved so it can display your image. In other words, you need to grab the image’s URL, which you can do by going into your Media Library (Media » Library), clicking the “Edit” link under the image, and copying the link under “File URL.”

This URL is what you’ll insert in the “Image URL” field, shown in the screenshot on the right.

You can also use an image URL on another website — be sure to check the URL in your browser before adding it to the widget to confirm it ends with an extension specific to an image file (such as .jpg, .gif, .png).

Also, do take advantage of the “Link URL” field at the bottom. If you want an image in your sidebar to direct readers somewhere on your site (or elsewhere), specify the link here.

Custom-made image widgets

wanna-bewriter.comConnor at adventures of a wanna-be writer created Image Widgets for his sidebar (on the right), each labeled with text and linked to specific categories on his blog. We like how the black-and-white images (and the font of the image text and captions) work together as a cohesive visual set, and how the objects in the images evoke the literary life.

You can create similar images, too. If you have a working knowledge of Photoshop, whipping up sidebar images is probably a snap. If you don’t have Photoshop, or are a design and photo editing newbie, use one of the free (and very handy) online photo editors out there (like PicMonkey, Pixlr, or FotoFlexer) to transform your images with text, textures and effects, overlays and icons, frames, and more.

Let’s say I want to create an Image Widget for my sidebar that, when clicked, directs my readers to a page on my blog of galleries of ocean photographs. I can do this easily by adding effects to one of my own images.

So, here’s what I’ve done: I grabbed this Instagram image of the Pacific Ocean from my feed; dropped it into PicMonkey; and used its various effects to insert text, add texture, and crop and frame it — all in less than a minute. Here’s the result:

Pacific Ocean-edited

Next, I’ll add this image to my Media Library, copy the “File URL” as described in the section above, and insert this URL into the field in the widget. I’ll control the size by inputting the dimensions (in pixels) for the “Width” and “Height.” And voilà — I’ve created a custom-made Image Widget, which I can link to a gallery page on my site.

The process is pretty simple — all you need are some images to experiment with and an online photo editor. Custom-made Image Widgets help to shape your site’s overall aesthetic, as Connor’s widgets illustrate above, and contribute to the visual branding your blog, which we’ll talk about next.

Visual identity: branding your blog

Not too long ago, Pick talked about branding your blog: creating an overall mood and ensuring your site visually represents you and your interests. We like the look of Zoe’s blog, Miss Zoe: The Art of Creating, because she creates a visual identity using color, font, and pattern — not just in her sidebar, but everywhere.

Miss Zoe header

Miss Zoe’s custom header image

Miss Zoe's image widgets

Miss Zoe’s image widgets

The pattern used in her custom header — underneath the name of her blog — matches up perfectly with her custom-made image widgets, which direct users to her social media profiles on Facebook, Instagram, Twitter, and Pinterest, as well as a contact email link.

In your dashboard, you’ll find many widgets, including ones for, and more. They work in different ways — some display your latest content (tweets, Flickr photos), while others simply link to your profiles elsewhere.

Creating your own images for your favorite social networks will help to visually unify your site, especially when combined with a specific color palette. You can specify a custom link color in Oxygen, Zoe’s current theme (and her shade of powder blue is #0da4d3, in case you’re wondering!). The image backgrounds and header design match this color, creating a nice visual package.

So, consider how you can use color in Image Widgets, as well as other features like a custom header and custom background image, to visually brand your blog.

If you’re interested in experimenting with backgrounds and textures, browse options on sites like Subtle PatternsMy Site My WaySquidfingers, and GRSites.

Have questions? Ideas? Let us know in the comments.

Show Comments


Comments are closed.

Close Comments


  1. This has been the hardest thing for me to understand. I can never get widgets onto my page, and the instructions for putting them up are never clear. Maybe you should publish a Widgets for Idiots guide.

    Liked by 1 person

  2. What is PicMonkey? How do you get words and phrases into pictures… I’m not very technical and I always have difficulty with everything before I finally get it… It just takes me a while longer than normal…


  3. I just discovered this widget last night with intentions of doing what Connor at adventures of a wanna-be writer did. Great to see it in a similar use. Thanks for providing further instructions!


  4. Well, I’m game to try! I can do the basics with them but it never occurred to me to customise widgets. You can bet I won’t do it in a 1, 2, 3 seconds!


  5. okay, I loved this post. I think I stumbled on here by accident, but I’m so glad. lots of useful stuff, I particularly liked the information about how to use images in your side bar and editing them on the online photo editors – I didn’t know about that. Great! Can’t wait to see your next post :)


  6. This is fantastic! I’ve been looking for a way to easily create a button on my blog, and this works marvelously! Thanks for the helpful post!


  7. This was REALLY helpful. Thank you! I need a little time to dig in with some added creative effort, but I can hardly wait. The possibilities are endless and I needed a little hint about how to get started. I’m appreciative. :-)


  8. I may be the only person in the world doing all blogging + computing by phone, but maybe not. (With a 3gig monthly limit, too on my plan.) Wish there was more I could do, mobile-ly.

    (I set up my blog in a fever of rushing through, at a friend’s house, but I don’t get the chance to “play” online often, if at all.) ( I know, it’s unusual, but that’s what comes from becoming disabled, and the ensuing poverty.) I can’t watch videos or listen to music from other sites if I want to post a photo or 2 everyday, which I do. But it’s given me a fantastic outlet for my creative frustration.

    Good info, will store this somewhere for the happy day I have access to a real computer + unlimited interwebs. :)
    Until then, it’s phonetography business as usual.

    Liked by 1 person