Give It Away, Now! Running Giveaways on Your Blog

wrapped present

Photo courtesy of Flickr user Risager

This time of year, most of us have holiday shopping and gift-giving on the brain. One way to bring a touch of that holiday spirit to your blog is to host a giveaway. Giveaways are hugely popular with readers — what could be wrong with free stuff? So what’s the best way to host a giveaway, and what are some pitfalls to avoid?

First, make sure what you’re giving away is something worth having. Nobody wants that sample shampoo you got from your hotel room, your sewing project gone wrong, or your scratched DVD of Speed 2. Good candidates for giveaways could include unwanted (by you, but not necessarily by other people) gifts, a free photo session or class, or tickets to a concert you can no longer attend. If you blog about a particular topic, it’s nice to give away something related to your content. For example, if you’re a style blogger, appropriate goodies might include a subscription to your favorite fashion mag or a new sweater you didn’t return in time. If you blog about music, an iTunes gift card would be perfect. Also, many of your readers are probably bloggers themselves, so they might appreciate an online gift they can use for their own site, such as credit toward a account or a upgrade.

If you don’t have anything on hand, try working with another blogger to sponsor your giveaway. For example, if one of your blog crushes makes gorgeous handmade jewelry, or if you’re addicted to a certain Etsy vendor’s skin care line, approach them about giving away some of their stuff. Make sure that you prominently feature their site in your post with some tempting photos and a clear link back to them. The giveaway will benefit both of you and your readers.

Once you have a decent prize, write a short, interesting post about it with a photo or two, and make the contest something fun. Sure, you could just randomly select a name from among the commenters, but there’s only one winner, and reading a bunch of ‘I’ll take it!’ comments isn’t very interesting for all those who were runner-up. Instead, why not think up a related prompt that would create a fun comment thread for all to read? If you’re giving away a book, ask everyone to leave a recommendation for a page-turning read. If you’re offering a framed print, challenge readers to a photo contest. Some bloggers like to use giveaways to extend their social media reach, by offering additional entries if their followers Tweet or post on Facebook about the giveaway.

Make the rules clear, and then stick to them — let your readers know when the contest will be over, how you will notify the winner, and how you will ship the prize. Then, follow up on those promises in a timely fashion. If you declare a winner, but it takes you a month to find the right box to ship that lamp in, that will influence reader perceptions. Before you host the giveaway, make sure you have the time to pack and ship the item, and that you’re willing to pay what it will cost to ship it to the winner.

If you’re the winner of a giveaway, don’t forget the thank-you note! Leave a comment notifying the blog owner that you received the item on time and in good condition. That way, the blogger’s other readers will know they can participate without fear in any future contests. Giveaways might take a bit of experimentation to get just right for your audience, but the new relationships you forge with members of your readership will be well worth the effort.

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  1. I am running one right now!

    I make my Christmas cards every year. To enter in my contest you have guess what our family is doing in this year’s card! I will be sending them out to the winners.

    It is a fun way to engage the readers!


  2. I was inspired by another blog (Go Jules Go) to give away some wristbands for a recurring Fake Advice Column post I do. Now she and I are working in tandem, doing a very strange giveaway (to make your “real holiday” greeting card, not the idealized version that’s usually on the card) based on some posts we each did about how to properly fold a fitted sheet.

    They’re a really great way to expand the relationship between writer and reader.


  3. I do occasional giveaways. Just finishing one right now, in fact I need to go select the winner and notify them. It’s a lot of fun and everyone enjoys them. I try to check out other blog giveaways myself and have been lucky enough to win a couple of them.


  4. I do something like this, and it’s a great way to connect with my local community. When we renovate houses, we often find cast-off items. I have a ” Repurpose This” challenge every week or so, and cross-post to FreeCycle. I write suggestions on how the item can be used, with links to other blogs who have done something similar. The winner picks up the item either at the house we are working on, or at a local business. So it’s good promotion and good neighbors all around! And it keeps things out of the landfill…multiple layers of happiness.
    Greetings from Maryland


  5. OK. Pingback/ trackback :) I am offering something to the first three people who are interested…we’ll see! Quite a new (and fun) idea!


  6. I had a guessing contest. I posted a picture of a dung beetle ball and had people guess what it was. The first person to respond correctly won a seed dolphin. It was so much fun to do this, but since I live in Nicaragua, where mailing things can be quite difficult, I returned to the states for a visit and sent my seed dolphins to 2 people who actually tied with the correct answer.

    After the contest, I wrote another blog comparing Dung beetles to Politicians. It was a hoot:


  7. Talk about perfect timing for this post. I’m currently running a giveaway on my blog. One lucky person could win an 8″x12″ print of their favorite image. Stop by, read the rules and cast your vote!


  8. So in the season of giving, what is with the taking away? Yeah by the beloved WordPress. What happened to the year-to-date stats today? The one page which allowed me to monitor progress inn numbers month to month as well as year to year. It is gone. Where do I report the theft? And the Grinch who stole Christmas still in the vicinity? What is the number for the WordPress Police Department? I’ve got some DNA samples I want to submit.


  9. I just finished up a giveaway on my blog. I coordinated it with a fundraiser through and raised money for the Rheumatoid Patient Foundation. In return for $25 minimum donations, I selected 3 winners and awarded them custom handmade wood boxes that I made valued at over $100. It went great and I was able to raise $1,700 for my charity!


  10. I’m running several giveaways this month — which is pretty unusual for my blog. Here’s the current one:

    I know there are all kinds of crazy widgets out there that help organize entries and select giveaway winners. I find them rather clunky to use. So I simply ask users to comment with an answer to some question to be eligible. It’s easy and manageable, given the number of entrants my giveaways usually attract. Heh.