Choosing the Perfect Blog Name: Two WordPressers Share Their Secrets

The bloggers at Where’s My Toothbrush? and Raising My Rainbow talk about how they chose their blog names.

We discover different types of blogs in our community, from travel to food to parenting, with memorable and clever names. You may notice that a number of blogs on have unique web addresses, or custom domains: instead of, their address is Bloggers get custom domains for different reasons, but ultimately, it’s a great way to build and solidify your presence across the Internet. You can register a new domain through; you can also use a domain you already own with your site, which is called domain mapping.

A crucial step before purchasing a custom domain is deciding on the right name for your blog. Since selecting a name that best reflects your content is so important, we wanted to share insights from two writers on — Sarah and “C.J.’s Mom” — on how they ended up with names they were happy with.

Where’s My Toothbrush?

Sarah, a world traveler who has left toothbrushes in many countries, documents her adventures at Where’s My Toothbrush? We love how her blog name not only complements her writing style and reveals her personality, but personifies a toothbrush!

How did your blog name come about?

I was staying in a hostel in Beijing, China, and the walls were covered with graffiti. One quotation struck me:

I continue to collect things for an apartment I don’t have, while my toothbrush rests in bathroom cupboards on three different continents.

It got to me: Something about these societal obligations to have certain things, or the assumption that at a certain age one must have a fixed address. Plus, I forget my toothbrush everywhere. I remember claiming at the hostel bar, “One day, I’m going to start a blog named after that.”

When I left China, I did.

Do you use this name on other sites or for other purposes?

To some degree, yes. I use the Twitter handle @wheresmytbrush and the name “Sarah’s Toothbrush.” When I comment on other blogs, I use this “name.” It makes things consistent within the blogging community to the point that other travel bloggers probably roll their eyes and say something like, “Oh right, that toothbrush lady . . .”

After blogging for a while, are you still happy with your blog name? How has it proved successful (or not)?

I am still completely happy with my blog’s name. It’s clever, honest, and forgetful — kind of like the blog itself. My blog focuses on the last two-and-a-half years of almost constant travel; and oh man, the toothbrushes I’ve left behind.

It’s proved successful, as people smile when I talk about the title. It’s not so successful for those on search engines who are genuinely concerned about their toothbrush’s whereabouts.

Got advice for bloggers choosing a domain name?

I encourage bloggers to go with their gut, but also to think about the name logistically: Use it in a sentence. Reference it to friends. Write it without spaces to see how it would look as an email address, on Twitter, etc. Your blog’s name will be the first things readers will see. You want to attract them with originality but not mislead them with the content.

Raising My Rainbow

“C.J.’s Mom” is the writer behind Raising My Rainbow, a blog about raising C.J., a gender-nonconforming five-year-old. The name fits the content and the colorful, carefree design. The alliteration in the name (the repetition of the letter R) is also effective and makes it easy to recall.

How did your domain name come about? If you had alternatives, why did you choose this one?

I liked the word rainbow because of its association with the LGBTQ (lesbian, gay, bisexual, transgender, and questioning) community and because the image is cheery, happy, and hopeful — just like my son. I initially wanted to name my blog Raising A Rainbow, but the domain name was taken. I settled on Raising My Rainbow, which I didn’t like as much, but now I love it and wouldn’t change a thing.

Do you use this name on other sites or for other purposes?

Absolutely! That’s why it was so important to own the domain name, which feels like it gives some legitimacy to my blog, my writing, and me as a mom who hopes to make a difference. I use the blog name everywhere: my email address, all social media, business cards, as the name associated with my P.O. Box, and wherever and whenever I talk about being a blogger.

After blogging for a while, are you still happy with your blog name? How has it proved successful (or not)?

I love it. I’m glad things worked out the way they did and that the domain for my original blog name was taken. I think my blog name is catchy, easy to remember, and accurately reflects the content and tone of my blog. And, from what I hear, other people like it, too.

Got advice for bloggers choosing a domain name?

Before you make a move: research, research, research. Research and decide on a name that is unique. Then, check if the domain name is available. It is inexpensive to buy the domain name, and WordPress makes it easy to connect it to your WordPress-hosted blog.

Make sure your name is available across social media platforms you intend to use. I think the urge is to just jump right in, but if you aren’t strategic about it, you could pick a name, get going, and then not be able to use the name on Facebook or Twitter. Take the time to research . . . then pounce.

And, have fun!

Interested in learning more about choosing a domain name and purchasing the Custom Domain upgrade? Head on over to our blog to read Personalize Your Online Home with a Custom Domain.


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  1. Purchasing my domain name was a huge step for me and has really made me feel more connected with “Not So Skinny Genes” as a brand. Unfortunately the name is too long for my Twitter handle.

    Liked by 2 people

  2. I’m pretty happy with my blog name, which is Artist Hippie Cali Chic. However, I wanted to put something about travel in there since that’s what I write about the most. Oh well…it seems to be working for me :)


  3. This is fantastic advice! I’ve been blogging for 2 1/2 years and while I absolutely loved my blog name at first, I’m not so sure I’m still enamored with it. I wanted a blog name that described me (opinionated) but I wanted a unique title. But now I’m thinking I should have a title that when people read it or hear it, they know exactly what my blog is about (feminist vegan blog). But I know it’s not a great idea brand-wise to change your name…especially when your domain and all your social media are the same name. What do others think?? When (if ever) is it a good idea to change your blog name?


  4. Though I haven’t gotten to the point of buying my domain, which someday I might if I keep up with this, I love my name (and was lucky it was available). I’ve always had a desire to travel which has sometimes made me lose sight of the things right in front of me. The wanderlust in my case was and is deafening.
    Though this is a new blog here I have used the name in the past, on a now canceled twitter and tumblr account, and plan to use it again, on a new twitter and/or tumblr account


  5. Mine came pretty easily and was inspired by my best friend who passed tragically in 2003. She used to say she and her father would pontificate on polysyllabic profundities and I loved that phrase. It made sense for me to use it and it allows me the freedom to write about anything that gets my creative juices flowing!


  6. We went back and forth with various names before starting the blog almost 3 years ago. Most of our choices were either a bit too profane or too narrow in scope. I am very happy with our final choice and think that it allows us to pursue many “adult beverage” topics: Whisky, Craft Beer, Cocktails, and so much more!


  7. I Tend to Babble was originally just meant to incite how I often babble when talking and in writing. But recently, the blog has turned into a mainly music-centric website with me rambling on about music. So I suppose it still fits. Did think of changing it to something more ‘music-y’.


  8. My blog has changed a bit from what I had originally planned it to be, so sometimes it’s a good idea to come up with a name that’s a little bit vague since your plans can change over time. My plan was to blog about what it’s like to be a stay at home dad, being frugal with one income. But it’s expanded since then, we spend so little money anyway that there’s not much to write about how not to buy anything!

    So instead of having a blog titled something like ‘” it’s


  9. My first blog was Itchy Feet at Forty, as I got the urge to travel again. My current one is obviously Roughseasinthemed. I live on the Mediterranean so it is geographically appropriate. I write about my life here, and sometimes my posts are controversial. Or critical. Or whatever. And, the Mediterranean Sea can get quite rough sometimes. Plus it shortens nicely to roughseas, which is what most people call me.