What Makes a Post Freshly Press-able: The Rise of eBooks—Evil or Essential?

Every day, 19 WordPressers are featured on the Freshly Pressed section of And every day, many more wonder, “What do I have to do to get Freshly Pressed?”

Well, it’s time to reveal what the folks who push the launch button are thinking. Each week, a member of our editorial team will do a close-up on one post and why we thought it was Press-worthy. We hope we can provide insight into the process and give you tips and tools to make your blog the best it can be.

We love when a blogger jumps head first into a debate and uses their blog as a forum, and that’s exactly what Clare, the writer behind A Little Blog of Books and Other Stuff, does with the recently Freshly Pressed post, “The Rise of eBooks: Evil or Essential?”

First of all, Clare’s writing is solid, the humor is sharp, and her voice is authoritative. Good, confident writing goes a long way. But what else stands out?

The post title poses a question.

Sensationalist headlines can be intriguing:

Is Facebook Making Us Lonely?

Can Your Jeans Kill You?

The title “The Rise of eBooks: Evil or Essential?” is just as attention-grabbing. If you’re presenting two sides of a debate, whether it’s a controversial political issue or a lighthearted discussion on chocolate versus vanilla, pique your reader’s interest immediately in the title. Be bold and brief: use this headline to reveal what your discussion will be about.

In this case, since many people already have an opinion on the topic of eBooks (and the value of printed books), asking a simple yet provocative question is a surefire way to lure a reader.

This type of title isn’t appropriate for all posts, but it can be effective when you’re weighing the pros and cons of something, or asking your reader to consider different perspectives.

The format is effective.

A clean, easy-to-follow format is the simplest way to keep a reader happy and engaged with your text until the end. Clare presents the disadvantages and advantages of eBooks in a series of short, snappy paragraphs, each with lead-in sentences in bold. As a result, each point she makes is clear.

If you’re writing a post like this in which you’re presenting numerous points, avoid long paragraphs that don’t allow your readers to breathe. Consider using a bullet or numbered list to keep your post focused and succinct. Or, experiment with the use of bold, italicized, and underlined fonts to draw attention to specific parts of your discussion.

The author allows you to decide for yourself.

At the time of writing, this post had nearly 350 comments—a fair amount of which are personal, passionate comments about reading and publishing. Why did this post generate such a healthy, lively discussion? One, the Clare’s take is opinionated but extremely balanced: she presents both sides—as well as a “neutral point” at the end—allowing readers to come to their own conclusions. Two, she ends the post with questions:

What do you think? Are you a total convert to e-readers or do you remain devoted to the humble paperback?

As you can see, you can engage your readers when you give them the space to express their opinions.

What did you think of this Freshly Pressed pick? Do you want to read more from this blogger?

For more on our Freshly Pressed content, check out last week’s Freshly Press-able post, read our roundup of Editors’ Picks for August, or read So You Want to Be Freshly Pressed.

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  1. I’m SO grateful this one made the “highlight reel,” so to speak. I had missed it…and here I am, in the process of turning a compilation of my blog posts into an ebook!

    Thank you. Heading over to read this NOW!


  2. Please keep these posts coming … they give so much about blogging and writing. The aha! with this one for me – “Clare’s take is opinionated but extremely balanced: she presents both sides—as well as a “neutral point” at the end—allowing readers to come to their own conclusions” That is a tough balance to maintain!


  3. Let me be the second in replying………. I wouldn’t live without “humble” paper books around, my home walls are upholstered with printed books, BUT, as I came across ebooks, I was fascinated
    by the idea, even before trying them! So practical, not expensive, not heavy, not bulky, etc; an ebook is a friend you can take with you everywhere, being comfortable and light.

    My love for printed books persists as for precious editions and special volumes, and I must confess that I’m moved when I receive books (the old-style ones) for Christmas or for my birthday…and though, I appreciate the new era, being grateful to pertain to it!


  4. I have only ever once read an ebook. It was written by a friend and I bought a copy to support his efforts. It was a very good story.

    But I hated reading it on my computer. (I don’t own any device that lets me read ebooks other than my computer.)

    I will stick to paper books until they’ve been outlawed for paper consumption. Then I’ll go into black-market paper books and visit the seedy side of town, trading books like drugs, passed from trench coat to messenger bag, hidden inside hollowed out lap-top cases, whole novels committed to memory – like in Fahrenheit 451- lest some catastrophe should befall a beloved printed book.

    Soon we’ll regress, paper made by hand, recycled from other papers no longer legible, entire books hand-printed with meticulous care like scribes of old, bent over writing desks with dribbled candles which hardly produce enough light, eyes strained as each letter is carefully penned.

    There’s something about a book that transcends the information it contains. There’s a soul that can’t be reproduced in digital form. You can’t smell an ebook.

    But that’s just me.

    Anything that allows for greater distribution of books to every corner of the globe must be a good thing. Anything that allows for more writers to find their audience must be praised.


  5. Generating sufficient interest to arouse a conversation that eventually spills into a healthy debate is really an aspect of blogging that I have longed to develop. The balance it seems to require is quite a delicate one. I’m diving headlong to see what tips I can grab from this post. Thanks much for sharing!


  6. ‘Freshly Pressed or Absolute Rejection’ …..arrrrgggghhhhh, what a dilemma!! This focus on running a ‘conditional acceptance contest’ based on the rigid filter of a particular staff clique’s idea stream is childish and unworthy of an audience. Promoting strict guidelines for content acceptability is implied censorship…….something that happens in a classroom when your teacher assumes you’re still half baked and need a lesson. What if someone doesn’t want to be like you….what then? What’s happened to the appreciation of unique states of being and seeking creativity? If WordPress wants every submission to resemble the last, then say as much and we’ll have a circular argument about how we all agree with one another. You people aren’t Canadian are you? State enforced homogeneity is something that we have to deal with here. Class is out.


  7. Of course, one observation you make about the e-book post is correct: It was “balanced.”

    It was “balanced” because its writer didn’t know about, hadn’t thought about, or chose to ignore the most important reasons to use e-books. Put the best argument you can make for print books on one side and subtract the major points in favor of e-books from the other side, and you’ve got a “balanced” argument. So what?

    “Balance” in terms of fairness is good journalism. “Balance” that levels the playing field by distorting reality is a waste of a reader’s time.

    I like to read about many topics, but I want the writers of those posts to be well-informed on their subject matter. For Freshly Pressed, following a formula and being politically correct are the only criteria.

    What’s “fresh” about the standard PC media take on everything? What’s “fresh” about formulaic writing? Why not make Freshly Pressed worth reading?


  8. Hmmm. Allow me to disagree a little. “The Rise of eBooks” is a barely OK post, IMO.

    The first sentence would not get past any newspaper copy desk. “The eBook debate continues to rage incessantly . . . ” Hyperbole! It’s almost the opposite of the truth. Most serious readers are not worked up about digital books vs. paper books. We might prefer one or the other, but we are pleased to have both.

    The list of pros and cons would make a nice introduction for the nonreader who has never encountered a Kindle or Nook. I like “You can’t play spine poetry with eBooks.”

    The blogger is an avid reader and a good writer, but she is not “authoritative” on the subject of eBooks. She doesn’t even have an eReader yet. eBooks and Indie publishing have been kicking around the blogosphere for well over a year. Hundreds, probably thousands, of interesting and informative posts have been written by bloggers who know the subject in depth.

    I don’t mean to sound harsh. WordPress has democratized writing. Everyone can write and publish. But it doesn’t advance the cause to pretend that ordinary writing is excellent.

    “Freshly Pressed” is valuable for culling and presenting a variety of interesting posts. It’s a thankless job and it inevitably exposes the gatekeeper to second-guessing. Discussions about “What Makes a Post Freshly Press-Able” can be a learning experience for all. Write on!