Talking about controversial topics tends to be something you either really enjoy, or avoid at all costs. While I generally fall into the first camp, I sometimes shy away from blogging about controversial issues on my site — a habit I’d like to change, especially since your blog is your best platform for expressing yourself. Writing posts that touch on timely topics is both a great way to boost your writing skills and bring extra traffic to your site.
When writing about a divisive topic, do your research. While your blog is a place to voice your opinion, it is also important to present the facts. This includes adding information about opposing viewpoints on your blog post, so that your readers can get a well-rounded presentation of the issue you’re talking about. By providing factual information, you are responsibly putting your philosophies into the world and giving your readers the opportunity to decide for themselves. Being open-minded about sharing your own opinions on a controversial post helps to set the tone for an overall respectful discussion.
Writing about a heated topic often leads to more active discussion on your site. As a general rule of thumb, don’t delete comments that disagree with you. Instead, focus on enforcing a respectful discussion on your site. In fact, if your blog focuses on controversial topics often, you may even consider a commenting policy to help prevent people from trolling or acting disrespectfully on your site.
When a controversial topic is still hot off the presses, use the existing media coverage to your advantage. Retweet your post, share it on Facebook, communicate with other bloggers talking about the same topic. This will help to increase your visibility and bring new visitors to your site. Similarly, you can use trending topics in Twitter or Google News search to help find current ideas for posts.
Most importantly, brace yourself for those who disagree. Everyone will have their own opinion, and just because someone disagrees with you, that doesn’t mean your post isn’t worthwhile or, on the contrary, that their opinion is useless. Instead, this is a great way to show your readers what a wonderful writer and blogger you are by incorporating these opposing viewpoints into your next post.
Do you have any other tips on writing a post about a controversial subject? Do you try not to post about controversy or do you thrive on it?