Our blogs are our personal platforms where we can broadcast our opinions and viewpoints, all on our own terms. Unlike other forms of publication, you don’t need an editor’s approval to share your thoughts on the presidential race or why environmentalism is important to you: your blog is yours alone.
If there’s a cause you’re passionate about, why not consider “donating” your blog to it? Blogging for a cause can bring awareness to an organization or issue that means a lot to you, while helping you to expand your writing skills and get your voice heard. It’s also an excellent way to connect with other bloggers, volunteers, and community members.
To get started, decide on your primary goal. Are you looking to simply raise awareness? Or is there a way you can tie your blog posts into an ongoing event or fundraiser? Depending on the needs of your organization, dedicate your blog to the cause for a day, a week, or a month. One of my favorite design blogs, swissmiss, has a program where companies can “sponsor” a week of blogging. At the beginning of each week, swissmiss announces that week’s sponsor with a link to the company’s website. In a similar fashion, you can announce that you’re donating your blog to an organization in your first post of the week or make it known via a Text Widget in your site’s sidebar.
During the time that you’re donating your blog, be sure to tag your posts. A friend of mine recently participated in the Avon Walk for Breast Cancer and blogged about her experience, from signup to practice to the walk itself. In addition to publicizing her posts to Facebook and Twitter, she tagged each of her posts with Avon Walk, which connected her to the wide variety of bloggers who were also talking about their experience with this event.
Above all, make it personal. There’s a reason why you support this cause, and your readers want to hear about it! Perhaps a family member or friend was directly assisted by this organization or it’s something you’ve been volunteering with for years. Powerful blog posts that touch on social issues often pull in the personal — by making it personal, you’re giving your cause a human voice. On WordPress.com, it is also easy to help fundraise through your blog. You can always add a PayPal button to your site or you can also use the SocialVibe widget. SocialVibe is a social media site that’s helps connect individuals to non-profit organizations through fundraising.
Combining issues that you care about with your blogging is a great way to find inspiration, new blogging buddies, and contribute to a good cause. What causes are you passionate about?