Given the ephemeral nature of the internet — from breaking news to memes to reader attention spans — it feels like we, as online publishers, are pushed to keep pace with the web, writing post after post each day.
Most blogs are set up for this kind of schedule, with front pages displaying your latest posts. But while your readers (and search engines) love seeing fresh content on your homepage, we encourage you to promote your archives, too: your best posts, your hidden gems, and your timeless content. It’s great to drive traffic to older posts and different parts of your blog.
You’ve got handy tools in the dashboard to promote your older content, from the Archives Widget to the Categories Widget. But let’s look beyond these and discover other ways to drive traffic to your archives.
Blogging isn’t just about publishing. It’s about sharing, commenting, and connecting. When we engage with one another, we strengthen the fabric that sustains the blogosphere and us as individual bloggers.
One way to both grow your blog and contribute to the community is with guest bloggers. More engagement? More readers? More conversation? Where do I sign up!? This week, we’ll talk about inviting guest bloggers into your online house; next week, we’ll look at how to find guest blogging opportunities for your writing.
When it comes to building a healthy following, nothing is more important than publishing quality content regularly. Keeping a steady pace isn’t always easy, though.
Most of us have work, school, family, and friends (or any combination of the above) to juggle. Some of us even like spending a few hours (minutes?) a day away from a screen. All of which often means that blogging goes down the priority ladder. Can an editorial calendar help you navigate a hectic schedule? Here are some points to consider.
Some of you may not use Instagram as actively as others, but even if you’re not an addict of the app, it might offer a new outlet to build your blog and personal brand. After all, your blog is just one aspect of you — if you’re on Instagram, perhaps you can find ways to bridge these two networks and grow your online presence.
Even those of us who blog for purely personal reasons appreciate some validation, whether comments, likes, or just pageviews. Encouraging that feedback is one of the most frustrating things for many bloggers; when we hit “publish,” we want to see the little bar graph go up, up, and away and when we don’t, it’s discouraging. Sometimes it’s hard to tell what readers respond to — a labor of love sinks like a stone, while a five-minute rant makes the rounds on Twitter.
There’s plenty of advice on attracting and engaging readers (some of it from us), most of which requires time and effort without guaranteed success . . . although there is one foolproof method: pay for traffic. But is paid traffic the perfect way to bring in new readers, or does it undermine the point of a blog?