Way back in January we set the scene for talking about how visually branding your blog can set it apart from the pack. In today’s follow up we’ll look at one of the hands-on ways you can make that happen — by customizing your headers and sidebars.
Posts tagged ‘Branding’
Backgrounds are just there. They’re the stage sets to our existences, and, as it happens our blogs. As humans, we’re more often far too interested in what’s going on center stage to give a damn what’s going on in the blurry, insignificant old background. Sword fights! Riots! Beautiful people! Dancing cats! Mars Rovers made out of chocolate! The background has a hard time keeping up with all that drama.
The thing is, while they’re never going to steal the show, backgrounds play a subtle but important role in setting the mood, tone, and feeling of any given scene. And your blog is no exception. So today, we put on our best overalls, get the roller out, and think about the joy of custom backgrounds.
If you’re old and/or hip enough to remember the days when books were printed on paper and sold on shelves, you probably have a handful of favorite book covers. The visual design of a book not only grabs the attention of would-be readers, but also sets a tone for the content sandwiched between its covers. Covers and spines that all look alike make for wonderful soft furnishings, but in a world in which ideas have to compete for attention, they often don’t cut it.
Cookie cutter blogs with the same look and feel as countless others have the same impact. Which is to say, not very much. So in this three part series on visually branding your blog, we take a look at some tips and tactics for thinking through and putting into action some simple ways you can set your blog apart, whether you’re an artistic maestro itching to make a masterpiece of your magnum opus, or simply a concerned party worried that your blog is an unbearable aesthetic train wreck.