Helping visitors quickly find what interests them is key. The faster you can guide a new reader to content that grabs them, the more likely it is they’ll stick around to read more.
That might be the newest post on your blog, but it might be something older. One simple way to organize and highlight the best of your oeuvre is with the Display Posts shortcode: create a new page, and use a shortcode to automatically pull in particular posts. One short snippet of code adds all your posted tagged “kids” to a page about your family, or the posts in your chocolate and fruit categories to a “Desserts” page.
Yes, I know I said “code,” and you thought, “Gah! One of the reasons I use WordPress.com is because I don’t know how to write code!” By the end of this post, you will.
Last week, we talked about driving traffic to your blog’s archives, and some of you left helpful tips for promoting your older posts in the comments (from asking your readers to choose their favorite posts to using anchor text to related posts).
Our archives are rich with material. Images by Cheri Lucas Rowlands.
To further this discussion, what about repurposing your most timeless content? Think of a post you published in the past that might fit into this “evergreen” category. If published tomorrow, could it be as fresh and relevant as it was when you first posted it?
Consider these kinds of posts:
Given the ephemeral nature of the internet — from breaking news to memes to reader attention spans — it feels like we, as online publishers, are pushed to keep pace with the web, writing post after post each day.
Most blogs are set up for this kind of schedule, with front pages displaying your latest posts. But while your readers (and search engines) love seeing fresh content on your homepage, we encourage you to promote your archives, too: your best posts, your hidden gems, and your timeless content. It’s great to drive traffic to older posts and different parts of your blog.
You’ve got handy tools in the dashboard to promote your older content, from the Archives Widget to the Categories Widget. But let’s look beyond these and discover other ways to drive traffic to your archives.
WordPress.com gives you many flexible options for organizing your content. You can create a Custom Menu to organize your pages. You can group your posts into categories and use category pages in your menu to display them in archives. You can put a Custom Menu widget in your sidebar if you’d like your navigation be to the side of your content rather than in your header area.
Sometimes, though, you might want to create a more specific index of your contents than category pages or monthly archives allow. For example, a food blogger might want to create an index of all his recipes, grouped alphabetically or by main ingredient. Or a journalist might want to create an index of all her published articles, grouped by publication or topic. Read more