Most of us consider our posts to be the fundamental elements of our blog’s content. In their never-ending path towards our growing archive, they receive the vast majority of our energy, and most of our readers’ attention.
If we think of our posts as a renewable, fresh stream of content, pages, on the other hand, are often treated as no more than stagnant puddles of old information. (Not sure about the difference between pages and posts? Here are some pointers.) In today’s post, we invite you to reconsider the role of pages in your blog. Used well and updated regularly, they can enhance and complement your blog’s main content. Read more
Your About page is the perfect opportunity to introduce what you’re doing with your blog — and why it matters — to your audience. In About Page 101: Making Them Care, we looked at getting the basics right in terms of knowing what you’re trying to do, telling a compelling story, keeping things brief, and writing in a style that doesn’t come off as more stilted than your Uncle Joe’s wedding party dance moves. Now we’re going to take all of the hard work you did there, all of the blood, sweat, and tears you poured into making your About page rock, and put them through the meat grinder. Because good enough isn’t good enough for us. Ready? Ready.
Without an About page, you’re nobody. It’s not only one of the first places new visitors will head if they like what you’re serving up on your blog, it’s also your calling card. The problem is, most About pages are about as enticing as putting your hand into an alligator’s mouth. In fact, to be fair, at least that would have an element of excitement, which is more than can be said for your garden variety About page.
So how do you make your About page worth visiting? Luckily, there’s a ten step program for that (twelve is so 1995). In this 101 post we’ll focus on getting the basics right with five things to keep in mind when carving out an introduction to yourself and your blog that doesn’t scream “nothing to see here, move along.” Read more