About Page 201: The Meat Grinder

Your About page is the perfect opportunity to introduce what you’re doing with your blog — and why it matters — to your audience. In About Page 101: Making Them Care, we looked at getting the basics right in terms of knowing what you’re trying to do, telling a compelling story, keeping things brief, and writing in a style that doesn’t come off as more stilted than your Uncle Joe’s wedding party dance moves. Now we’re going to take all of the hard work you did there, all of the blood, sweat, and tears you poured into making your About page rock, and put them through the meat grinder. Because good enough isn’t good enough for us. Ready? Ready.

About Page 101: Making Them Care

Without an About page, you’re nobody. It’s not only one of the first places new visitors will head if they like what you’re serving up on your blog, it’s also your calling card. The problem is, most About pages are about as enticing as putting your hand into an alligator’s mouth. In fact, to be fair, at least that would have an element of excitement, which is more than can be said for your garden variety About page.

So how do you make your About page worth visiting? Luckily, there’s a ten step program for that (twelve is so 1995). In this 101 post we’ll focus on getting the basics right with five things to keep in mind when carving out an introduction to yourself and your blog that doesn’t scream “nothing to see here, move along.”