Focus your blog and grow your audience. Returns on October 15.
First things first: let’s set some goals and plan for success.
To build a strong brand, you have to assess your blog, top to bottom. Today you’ll figure out what’s inconsistent or unhelpful — and start to fix it.
Good design affects your content and credibility, and visuals play a big role in a reader’s decision to stay…or go. Make sure yours are helping, not hurting.
Today’s assignment: make sure your site is mobile-friendly, and familiarize yourself with the features of responsive design.
Today, you’ll conduct a short and simple stats analysis that will help you create an editorial calendar for the next 30 days.
Published, but not forgotten: today, you’ll integrate features to draw traffic to your older content, including widgets, related posts, and a “Best of” page.
Today’s assignment: create a page or section on your blog to display links to your online presence elsewhere — and make sure other sites you use reflect your brand.
Today’s assignment: invest in your community by leaving five comments, adding (or updating) a blogroll, and introducing a comment policy.
Ready for a longer-term commitment? Find a blogging buddy and create a partnership for mutual support and growth.
The best way to learn what readers want is to ask. Create a poll and/or a survey to collect feedback on your site and its content.
Today’s assignment: put on your CEO suit and think through whether marketing and monetizing are right for your blog. If so, take one step.
Today’s assignment: create a recurring blogging event on your site, and/or make plans to attend a conference.