Have you figured out your UVP, or unique value proposition, yet? Consider your niche, place on the internet, and what makes you you.
Every story has already been told. Once you’ve read Anna Karenina, Bleak House, The Sound and the Fury, To Kill a Mockingbird, and A Wrinkle in Time, you understand that there is really no reason to ever write another novel. Except that each writer brings to the table, if she will let herself, something that no one else in the history of time has ever had.
What makes you you?
This quote from bestselling author Anna Quindlen came to mind as I pondered this week’s Writing 201 workshop on finding your angle. In this workshop, we ask participants to consider how best to tell their stories and approach their posts. The most memorable writers put their own spins on a topic, using their experiences to shape their stories.
In a way, this lesson on finding your story angle reminds me of a post in our Daily Post archives about defining your UVP, or unique value proposition.
Let’s revisit Michelle’s description of UVP:
When it comes to business, this concept is often referred to as a “unique selling proposition.” It’s the reason a manufacturer thinks you should choose its product from the lineup. It’s the promise that product makes. Kraft mac n’ cheese is the cheesiest. Gap jeans are stylish and timeless. Ford trucks are reliable and tough.
When it comes to blogging, a unique value proposition isn’t all that different: it’s the reason a reader should spend time on your blog. The Daily Post helps you blog better. BuzzFeed collects the funniest images. Cute Overload perks up your day with adorable bunnies.
Defining your UVP helps to establish your place among millions of other bloggers on the internet, and identify what you can bring to the blogging table. You might not believe it, but we all have something new and fresh we can offer to the subjects and fields we care about.
So, how can you figure out your UVP? Michelle continues:
Even if you already blog about a defined topic or two, you can probably hone your UVP. After all, you’re not the only person who blogs about pottery, but you might be the only pottery blogger focused on reviving 12th century Meso-American potting traditions.
If you don’t have a specific interest or niche, consider these questions to figure out your own UVP:
- What can readers find on my blog that they can’t find anywhere else?
- What questions am I trying to answer with my blog?
- What is distinct about my voice?
- What makes me awesome?
Ideally, this is a single sentence. This sentence is your UVP, the essence of your blog, and the thing readers will remember about you.
After considering these questions, craft one sentence that describes what you’re all about — this is your UVP.
To read more about your unique value proposition, revisit the original post, “FYI: Get the LD on Your UVP.” Because it encourages you to brainstorm the uniqueness of you on a higher level, it makes for nice supplementary reading to our “What’s Your Angle?” workshop.