Who Is Your Reader?
Who do you write for? Who do you think of when drafting a post?
Many of us write for ourselves — we scribble our innermost thoughts in journals. We draft private blog posts. Or we write personal musings but don’t mind if our readers’ eyes fall upon them. But really, if you’re here on WordPress.com, you likely want to be part of something bigger: to make your voice heard and contribute to the conversation.
I recently wrote about my own struggle with blogging:
When I write with the intent to publish, when I write with the internet in mind — which is really all the time — the process is something else entirely. Something so different from the years I used to write in my journal, where I cleared the cobwebs and allowed my thoughts to stir in the same private space, over and over.
As bloggers, we set our words free with just the click of the Publish button, and oftentimes I think we conflate writing with publishing. When I’m drafting a post, it’s hard not to think about my readers — thousands of avatars amid a sea of pixels. Is this relevant and timely and now? Will this resonate? And then I freeze. Sometimes I delete the draft. Most of the time, I tell myself I’ll come back to it, and it ends up sitting in my dashboard. Forever.
In a post on the intrinsic value of blogging, WordPress founder Matt Mullenweg talks about how blogging is harder than it used to be — that amidst obsessing over stats, counting Likes, and waiting for comments, we forget about what really counts, like genuine engagement, thoughtful interaction, and focusing on what you truly want to say.
Matt suggests simple, practical advice: write for two people. Write for yourself, and for one other person you have in mind, as if writing them a letter:
. . . when I get caught up in that the randomness of what becomes popular or generates commentary and what doesn’t it invariably leads me to write less. So blog just for two people.
On Twitter, I asked: When you draft a post, do you write with someone specific in mind? Who is your reader? Or do you just write? A few responses suggest many of you just write (and we love this hands-off approach):
But how can we make Matt’s advice work for us? What can we do? Andrea Badgley commented that when she feels stuck, she thinks about Amy, her friend of more than 25 years:
I write a letter to her in my journal. I write to two people — myself and Amy — and the freedom in that loosens the words.
Dorry-kun also suggests evolving from this and shaping The Reader in your head:
I was always writing to my girlfriend. Every single published word was aimed at her, because I thought she would be the only one to listen. It really helped me a lot.
I feel I have grown since then — I no longer write just for her. Nowadays I kind of switch between her and The Reader, an imaginary reader. I have no idea who he is. I just know he is male and reads my literary concoctions.
So, next time you sit down to write a post, ask yourself: who is your reader? Then, write your post with this person in mind. When you think about this specific individual as you write, you might find your focus is sharper, your voice stronger, and your writer self more confident.
I’d love to hear about your own muses: who do you write for?