How I Chose My Theme: Bloggers Chime In

With 219 themes (and counting) to choose from, you are sure to find the right one for your site, whether…

With 219 themes (and counting) to choose from, you are sure to find the right one for your site, whether you’re looking for a magazine layout, a photography portfolio, or a tumblelog theme. With so much variety, though, bloggers both new and seasoned sometimes find it tough to settle on one. Here to help you ask the right questions are bloggers just like you, walking us through their own decision-making process.

Getting sleek with Twenty Fourteen

It’s been a few short weeks since Twenty Fourteen, next year’s default theme on, made its first appearance. It’s already generating a buzz, with thousands of sites switching to its versatile, professional-looking design.

“I really feel that it has given a personality to my blog,” says Christine Spiteri of her eponymous site. “The majority of my blog posts are features, and I wanted my blog to look like a magazine.” Over at In a Lonely Place, Joanna, the film-buff blogger in charge, echoes similar thoughts: “Because I write about cinema and include a lot of photos, I want a theme that doesn’t get in the way of the power of these images. This theme looks and feels cinematic, so it really matches the content I’m putting into it.”

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For Kerry Murphy, who runs the NASCAR news blog The Final Lap, the timing was right: “This is the type of theme I’ve been waiting for. It’s very clean and simple, but makes an impact. It looks professional, and displays all my info in an efficient manner.” AB, the photography-loving blogger running Perspectives on life, the universe, and everything, had a somewhat different calculation in mind. “I wanted a theme that worked well with my blog, which is comprised of photos from all over the world. This one really complements what I am trying to publish, and it allows readers both on PC and mobile devices to see my site how I want them to see it,” he says, referring to Twenty Fourteen‘s responsive design.

You should always look for a theme that strikes a balance between looking good and being functional.
— Joanna, In a Lonely Place

Other notable features of this theme? The ability “to highlight my favorite articles on the home page in either a grid or sidebar layout,” reports Christine, while Joanna adds, “I liked the option to feature older posts running across the top of the page,” in the theme’s featured content area. She concludes with this helpful tip: “You should always look for a theme that strikes a balance between looking good and being functional.”

Choosing Zoren, a clean, streamlined theme

Barbara, who runs knitting-focused blog Tumped Duck, switched to Zoren several months ago. “What I was looking for is a format that is all but invisible and unobtrusive — something that was clean, balanced, and presented a blank slate for my content. Zoren fit the bill.”

While she describes herself as “a theme designer’s worst nightmare,” Barbara approached the theme selection process with care. “Mobile devices have become the primary access to the internet for so many people that even I realized my blog needed to look good across platforms. Once I had narrowed the field to responsive designs, the deciding factor was visual appeal.”

Barbara then looked for specific features that were important for her knitting posts, which often feature images: “I like a single column with a right-hand sidebar, and neutral colors that allow my photographs to shine. I needed to be able to put in a custom header, and wanted the “pages” tabs to feature prominently. I don’t need any wacky widgets, but room for the basics was necessary. Zoren appealed to me visually and filled all of my needs.”

Look at blogs you like and figure out what makes you like them. Then decide what is most important about your blog and find a theme that allows the important stuff to shine.
— Barbara, Tumped Duck

As for advice for bloggers on the hunt for the perfect theme, here’s Barbara’s take: “Look at blogs you like and figure out what makes you like them. Then decide what is most important about your blog and find a theme that allows the important stuff to shine.”

Focus on the content with Writr

A recent arrival on the scene, Writr, a tumblelog theme at once subdued and sophisticated, is perfect for those who like to put their content in the limelight.

Writr is content-focused, just like me, as I fancy myself a writer. But when I am not feeling particularly inspired word-wise, I post photos of my cats or links to They Might Be Giants’ videos, and Writr makes them look snazzy without any fiddling on my part,” confesses Halsted, of She’d just switched to this theme last week.

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For Amy, the blogger behind Lovely Does It, it was all about flexibility and versatility. “I was looking for a theme with a good layout and that looked clean and professional, but also one that I could play around with and customize.” She particularly appreciated Writr‘s many out-of-the-box, free customizations, like multiple color schemes and a custom header image.

Amy’s philosophy is that choosing a theme is all about balance: “Pick something that suits the style of your blog, as well as your personal style. Know what is important to you in a theme and stick to it.” Ultimately, though, some trial-and-error never hurts (especially since you can preview all and any themes for free). “There are lots of great themes out there, so just play around a bit and you will find one that works for you!”

How did you choose your theme? Was it love at first sight, or a long process of elimination? Share your experience with us!

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  1. Just chose my new theme today. It took me 3 hours to find the right one and to make it the way I wanted! So happy with the final result!

      1. Thanks! I chose ‘Forever’ which is apparently wedding theme ha ha
        but its just organized and simple to get around, exactly what I was looking for.

      2. Exactly — it’s wise not to be too swayed by the declared “subject” of the theme — as you saw, what’s important is that you liked the look and functionality of Forever. Its relation to wedding sites is totally irrelevant (unless you actually are looking for a wedding site, of course).

      3. Anyways, I did end up buying Custom Design. I guess to everyone its own :) I thought if I want to be serious with this blog I need to do it right. Making myself comfortable with my own space is the first most important step (in my book).

  2. > With 219 themes (and counting) to choose from, you are sure to find the right one

    The more themes there are. maybe the greater the chance that “the right one” exists in there somewhere. But the more there are, the harder it gets to find that right one. The tools to explore and narrow down options on aren’t very good to be honest.

    1. One quick way to narrow down the list is to pick, say, the two most important, indispensable attributes for you on the theme showcase search tool (any combo of features, styles, subjects). This would normally reduce the list to a couple dozen, which is already far more manageable than a couple hundred…

  3. I use the Grisaille theme. It took me a couple of days to decide on that though. To help assess the best for me, I wrote a couple of different style posts that I thought I would generally write, and then simply tried the 10 or so themes I fancied until I was happy with the basic result.

    Some themes were more restricting than others, which I found out the hard way and had to change a couple of times – such as which widgets work with which theme.

    I managed to customise it a bit, well as much as it allowed for a freebie theme, but I am very happy with the result, and to be honest, even if I could afford to upgrade to a paid for theme, I would have to think twice it it was even worth it (for me and my blog anyhow).

    Happy blogger for now :)

    1. Sounds like a solid process you’ve worked out there. It’s also true that a bit more time spent upfront can pay off great dividends in the future, as you don’t need to change and tweak as much.

      1. Definitely. I used to work as an IT Analyst years back, so guess it was a natural methodical approach, but you are right, it was time invested well, has since paid off and now all I have to do is write :)

  4. I chose mine because it’s simple. Like me. I keep thinking if a change but I like it and see it as easy to navigate and see exactly what is on offer.

  5. I sprung for the fantastic “The Little Story” when I re-launched a couple of months ago. I tell little stories, the design is utterly charming, the blog is about the surreal world in which I live… it just made sense.

  6. I started with San Kloud and I kept San Kloud when i upgraded to custom design. I could make my custom header as big as I wanted and the text box is narrow enough to show more than a sliver of the background image… even though my custom design uses a wider box than the original. I’ve always found it easy to make this theme stand out from the crowd without having to go completely off the wall with something like Inspiration Laboratory. (And I like Inspiration Laboratory if the blog is right for it, by the way. Its text box inspired my own text box design, to some extent.)

  7. I chose The Comet for two reasons: it provides the right recipe of layouts and features, and it gives me the ability to cameo my son’s photomicrographs of brain cells as the custom header and background of my blog, very apropos to the blog’s topic of living with bipolar illness.

  8. I change themes like new shoes!

    But I’ve finally settled on Adelle. I like it because it has social following buttons, ribbon graphics, and other nice graphic touches. I paid the small fee to customize is, and have had a lot of fun figuring out CSS to change the borders and colors.

    1. I’d like to point out an important point this makes…although Kylie changes her theme often, we (her readers) do not see it as a drastic “what happened here” thing because “The Life of Kylie” has a real visual brand. No matter which templates Kylie uses, her blog is still identifiable as her own.

      1. That’s a great testament to a smart use of a theme — i.e. for function and layout, more so than the actual “look,” which can be customized with a few personal (branding) touches. Thanks for pointing this out.

  9. I started JoyReturns using Spectrum. Then I upgraded to Lucious in November 2009 along with Custom Design. Lucious to me is joyful and professional which is perfect since I reference the link on my resume.

  10. I love using Zoren, especially how easy it is to change the colors so that I can read all my pages! My last theme was great for the color scheme I like, but you couldn’t read half the pages and links. My only issue now with Zoren is I can’t figure out how/if I can change the color of links in my text, since the default doesn’t fit my color scheme.

      1. Yeah, I figured the upgrade was the only option, but I only do this as a hobby, not a job. I’d rather not drop the cash on it. Who knows? May I will someday. :)

      2. Well, it already looks great now, and as you say, nothing stops you from going for it at any point in the future.

  11. Ben
    Many thanks for including my humble site in your article, I also like the feature of adding a photo at the top, allows you to define the mood of your site.
    Kindest regards,

    1. My pleasure! And I totally agree about the custom header image — for a simple, easy, free option, it makes a huge difference.

  12. I have two blogs. When I set the first one up I was not in the habit of reading blogs. However I am happy with my choice of Wu Wei. I wonder how much I was influenced by the pretty flower in the example!
    Once I began to follow the new developments on WordPress I became aware of the release of Pachyderm. If is supposed to be for baby pictures, although I have seen it with a custom header for a very attractive poetry blog. When I decided to set up a second blog, there was no competition. Pachyderm has its own associations for me.

  13. I switched to Zoren also. It was a good, smooth move from Able … similar enough to make the changeover easy, but different enough to lend a bit more structure. Very pleased.

    1. I agree it’s a non-obtrusive, but highly versatile theme — glad you had a smooth transition.
      By the way, I love your festive custom header — it makes a great effect with the falling snow. :)

  14. As a Holistic Health Practitioner I work with people’s energy signatures. The energy centers on the human body are known as chakras. Each chakra corresponds to a color. With that in mind, I use the SPECTRUM theme.

  15. My blog is relatively new, and I chose Twenty Fourteen for it. The only thing I didn’t like about that theme, was ‘too much black’ for me. I have a few months left of a customize upgrade, so I could change the colour and am really happy with it now. Feeling very uncertain whether to upgrade again in March when it runs out, Probably more, new themes, will be out by then, and I like change.

    I’ve even looked at the premium ones, and only found three or four that were reasonably priced for what you get. I DO appreciate all the work it takes to create a WordPress theme, but … it would be interesting to see how many they’ve sold for $115 for example. You still need the $30 upgrade to be able to ‘fully’ customize them, from what I understand.

  16. I chose my theme for a number of reasons. One, the logo was able to be worked nicely into the theme. It looks good. I like the idea of a circular logo on top of the site. Two, I like that the font is big and legible. I really wanted my site to look and feel literary and smart- like reading from a classic book . Three, I like the custom menu for its flexibility. Adding pages (now that I know how to do it) is a breeze. This theme is perfect for my writing.

  17. I’m using “Shine On” now for the holidays, then I will probably go back to Splendio. I like Splendio for the balance between color/whitespace and readability of the fonts in the widgets and posts.

  18. Three months ago I changed my theme. It took a lot for me to decide to do it as I wanted to maintain a regular look and feel that my readers could get used to. Being a food blog, it is so often a delicious picture brings in the reader as an interesting title or recipe. My old theme was text focused so I decided to change. I am now on Delicious Magazine which makes great use of pictures and allows me to easily manage the front page so much better.

  19. I just changed to Pilcrow after seeing another blog using it. I only think I do not like is you cannot change the header photo to one of your photos unless you purchase the upgrade. Oh well, I know it is a lot of work for an upgrade. I like Twenty Fourteen and almost changed to that one. WordPress did a great job. I still might change over since I really think that it would work well with the type of blog I have. I have many topics like magazines tend to. I try to keep my photo and other items smaller for people who do not have fast connection like me. I also try to keep it easy to read for people with problems like being color blind. I have not tested my new blog yet but hopefully it is all right.

    1. Hi Lisa — you can certainly change your header image (for free) on Pilcrow. A custom header image is always a free option on the themes that support it.

      To change your header image, just go to your dashboard, then head to Appearance > Header, and upload any image you wish. It’s really that simple!

  20. I ended up picking Nishita for my photoblog, because I prefer a simple one column look and it lets me post pictures 1000 pixels wide. Also, with the custom upgrade I was able to make some small tweaks to make it more my own. I’m happy.

  21. I have changed from 2012 to 2013 and am very happy with the theme. So much so I’ve paid to customise it.

    I am taken with kiore Moana (sea horse) not least because I’m a Kiwi but……. I am frightened of the large font and do not understand if my customisation payment is carried over to another theme.

    1. I’m happy to hear you’re satisfied with your theme and the customizations you’ve added to it. It’s important to note, though, that your Custom Design upgrade stays active no matter how many times you switch themes — the upgrade is per blog, not per theme. So you can test as many themes as you wish, and customize them in whatever way you want.

  22. I have several blogs and spent a good deal of time reviewing, pondering and even testing out many themes for each one before choosing. How did I choose…all gut feel and looking for the best presentation for the subject.
    For my art blog Hero is awesome for setting off my art works…I just love the striking shot of orange with solid black background.
    To really enjoy viewing my photo blog I purchased the premium theme Full Frame…the full screen feature front page is stunningly large.
    My environmental blog uses Adventure Journal with a varying nature photos custom header and pine bows custom background…the font is big and easy to read…a real plus.
    My dog grooming blog uses Bold Life which offers a natural toned backdrop for this informational blog…and again that shock of orange color spices it up just right for me.
    I am really drawn to one of the newer themes, Kent too; I love the simplicity which allows the written word to shine.

    1. Wow, what an impressive spectrum of topics (and themes)! Thanks for sharing your selection process with us.

  23. I got frustrated trying to find a theme that was exactly what I wanted, so wound up blending two older themes together with custom coding to make mine. Now I’m in the process of implementing slightly different themes for each category I plan to have, using pretty much the same technique. I guess you could call it a “Frankensteined theme.”

  24. I selected Vigilance. It offers all the options I want, without being too flashy and distracting from my message about stopping child sexual abuse. It seemed perfect for when I notice the theme’s name since the best way to stop pedophiles is to be vigilant.

  25. I am always very conflicted when this subject comes up and I am pretty sure i am one of the Lone Rangers on this…scrolling blogs bother me. I am more apt to read more posts and go deeper into someone’s blog if I have a variety of options I can see at a glace…which is why I use Suburbia. I do not write a “niche” blog so it is important — as a good host, that I make it easy for my potential readers to see if there is something that may interest them when they pop in. the only thing is I cannot figure out how to make the last two posts more prominent like it shows in the theme images.

    1. Nice choice with suburbia! As for making posts appear more prominently at the top of the page (officially, the “featured posts area”), you need to do just two things, and both are quick and easy:
      – Set the desired post as a sticky post. This can be any post; you can decide whether it’s the most recent ones, your most popular ones, etc. (the number of featured posts that you can add, if any, differs by theme).
      – Make sure the post in question contains a featured image.
      Once both of these are in place, the theme does the work for you and creates that featured posts area automatically.

  26. I use a private test blog (after a great Daily Post suggestion) where I test themes, widgets and appearance changes before I make any changes to my main blog. At the moment I’m using Dusk to Dawn theme which I think suits my writing/food/photography style well. I constantly play on my test blog though so it could always change!

    1. Thanks for mentioning the test blog idea — it could be a useful way for some bloggers to try out new themes, layouts, and features without actually making changes to their main blog.

  27. Outside of content, I think selecting a good theme is probably the most important component for a blog.I constantly test out new themes, and I’ve spent a lot of time mulling over a switch to two of the featured themes in the article, Twenty Fourteen and Writr. In the end, there was a little too much work and not enough different to make me change from my current choice of Twenty Thirteen. Maybe next year :)

    1. Sounds like a reasonable plan — if you’re already pretty satisfied with your choice, and switching might require more time than you can spare at the moment, sticking to your theme and maintaining your blogging rhythm is definitely a good idea.

  28. Oh wow, I’ve changed my theme so many times. I must have sampled them all by now! I settled on Oulipo recently because I like the idea of having the blog’s name visible all the time. I liked the layout and with the CSS upgrade, I was able to adjust the content space, fonts, and background to what I wanted to work with.

  29. I settled for the AutoFocus Theme in the end. I went through so many different ones at the beginning, but since I take a lot of photos, the AutoFocus theme really helps to portray my time in Japan right now. It’s a bit like a diary :) But every now and then I get tempted to change it, but I’m going to resist for now hahaha

  30. I had my blog on the Twenty Eleven theme for ages, but I wanted to revamp things. I’m using the Twenty Fourteen theme now, I really like it a lot. Nice lay-out, looks professional (like was mentioned) and it just feels like a cool theme for the New Year. Good job to the people who made that theme, it’s awesome!

  31. I feel awfully out-of-date sticking with Twenty-Eleven, but I don’t feature enough giant images to move into this future. The old one still works best for my purposes.

  32. For me, it’s all about the image. I chose my theme primarily to showcase the photographs I post. So for me a dark theme was a must, I think photos really “pop,” with the focus, no pun intended, on the image, when viewed against a dark background. And with a recent theme change, now my photos appear even larger.

  33. I had to blog for a couple of months before I realized what I wanted out of a blog, and after spending the first two months with a couple different themes I systamaticly went through every one that was out at the time and settled on pinboard because it both shows a lot of content right off the bat at the top of the screen and at the same time gives the whole post. Because I write mostly poetry it doesn’t look so good when there is just the first few lines, like on the magazine sites that I was most attracted to. Later I heard that the style is supposed to copy pintrest which I’ve never actually been on but probably would have been turned off had I heard that to begin with… not really a social media snob it just takes me a while to warm up to new things! It took me months to get it just like I wanted, which was actually the fun part and after it was settled I was ready to change themes, but pinboard is still the best for what I want, and because I also don’t see many others using it, I stick with it.

  34. I am looking for something which is good for showing photos & also blogs I don’t get on computer everyday maybe 4 times a week. Which theme is best for a total novice.

  35. I just switched to 2014.

    I chose it because it was the first one in this post, and also because it seemed similar enough to my previous theme, Ryu, with the addition of one color, and the font was less wacky :)

    Thanks for the post.

  36. I’ve been blogging for over a year now, and have switched themes 3 times. I typically ask for feedback on Sundays (Community Pool!) and I follow the consensus and try out new themes on my blog. From WordPress I got the idea of creating a fake, private blog to test things out on, and that’s how I decided on my current thing (Blaskan) which showcases my content and pulls the reader in which big, pretty pictures. I love the font, too. So minimalistic. :)

  37. I have my site for sixteen months. I have tried a lot of themes. Every few days new:-). Now it is Zoren and I hope it will be final selection:-). My blog hasn’t its own face, I’m still “in progress” :-)

    1. Hi Katherine — I see that you’re using the TRVL theme. Is the problem you’re having with switching themes?

  38. I don’t like a boring blog, so i like to change theme so often ;) But the choco theme will probably stay for awhile. I love it and this snow falling, awesome!!!

  39. I used to change theme every one or two posts before I found Forever theme by visiting a friend’s blog and customized it to fit my personality. I love the slider, the four column of latest posts, the custom header, the footer widget area, well mostly everything about it! I’ll only have to buy a custom font to increase its readability, but it’s already close to perfection for me. For the first time in my life I’m finally proud of the look of my blog.