Should You Go No-Ads?
This week on The Daily Post, we’re all about advertising. We know lots of bloggers are interested in monetizing, so we’ll explore how to know if monetizing is right for you and feature a Q&A with staffer Jon Burke, the WordPress.com AdMaster.
First off, though, let’s talk for a minute about going no-ads.
WordPress.com sometimes displays ads on your blogs –it’s part of the Terms of Service you agreed to when you signed up. We try not to run them often, we limit where they appear, and we’ll never run anything explicit*, but we do run them sometimes. They help us pay the bills, ensuring that access to the awesomeness of WordPress.com remains free.
You’ll never see ads when you’re logged in to WordPress.com, and neither will any other logged-in members. That means the only readers who will see ads are non-WordPressers who happen to visit your blog while an ad is up.
If you’d like, you can purchase the No-Ads upgrade for $30/year to eliminate ads entirely (it also comes with the Pro Bundle, and is eliminated if you join the WordAds program). Is it worth it for you? Here are a few things to think about:
- Your message. Does your blog have a particular point of view that could be undermined by the wrong ads? If you’re a staunchly vegan food blogger, you might not want an ad for artisanal bacon showing up on your site. Then again, if you’re writing a parenting blog or slice-of-life blog, an ad for spa services could be neither here nor there. You can’t opt out of particular categories of ads, so think about whether and how ads will play off your blog’s purpose.
- Your design. If you’ve invested energy getting your blog’s layout just so — especially if you’ve also invested money in design upgrades to get even finer control — you might not want ads that you don’t control wrecking the joint. While our ads aren’t huge banners and they won’t change your layout at all, they do insert an element that you can’t customize. You might not mind this, especially given the relatively small number of readers who actually see the ads . . . but you might.
- Your principles. Lots of us are used to the ads-for-service barter game we play on the internet — Facebook, free email accounts, free apps. We often put up with some (hopefully unobtrusive) advertising to take advantage of a useful free service. Some of us don’t mind the trade off, while others would rather just pay for the services and not deal with unwanted advertising.
None of this is meant to be an ad for no-ads. We know upgrades are an investment, so this is just meant to help you think through whether going no-ads is worth it — which it might not be.
Have you upgraded to no-ads — or did you think about it, but decide not to? What factored into your decision?
*If you do see an add you think is inappropriate or obscene, it’s probably malware. You can always contact Support, and we’ll let you know (1) if it’s a WordPress.com ad and (2) what you can do to get rid of it if it’s not. If it is a WordPress.com ad and it’s inappropriate, we’ll have a chat with our advertising partners.